Heineken Experience

The Heineken Experience is a museum dedicated to Heineken beer. The beer brand Heineken is familiar all over the world. As you might noticed this simple green bottle with the red start is used in many famous Hollywood movies. Nowadays it’s almost impossible to find a bar in the world with a bright beer assortiment where they don’t serve Heineken. Today the most famous Heineken products are the:

    • Star bottle
    • Heineken tin
    • Club Bottle
    • Extra Cold
    • Heineken Mini
    • Lastly of course a glas of Heineken straight from the barrel

The museum grew to become one of the most populair attractions for tourists in Amsterdam. When you pay a visit to the Heineken Experience you can expect the full story about Heineken. Information about how it all started, how this history developed, how they make the beer, an unique experience how it is to be brewed and bottled are the highlights of the tour. The average tour time is about 1,5 hour.
The outside of the building is a beautiful design, and really gives a good impression of what you see is what you get. This counts as well for the inside. No more words say, why this is one of the best Amsterdam tourist attractions. This is why also the locals pay a visit to the brewery once in their life.
Still not convinced that the Heineken Experience is a must see, when your in Amsterdam? Watch the short video below for some additional information:

Introduction video: Heineken Experience

Opening hours Heineken Experience

The Heineken Experience is open 7 days a week 365 days a year, including national holidays like King’s day, Christmas day and New Year’s day. Note: from Monday until Thursday don’t arrive after 17:30 o’ clock, during the weekends and between July and August not after 19:00. Unfortunately your entrance will be denied after these hours.

Daily 10:30 – 19:30 || Fridays, Saturday & Sunday 21:00
Period from July – up to August 10:30 – 21:00 ||
On December 24 and December 31 10:30 – 16:00 ||

Tickets and prices to the Heinekeken museum

Tickets are available at the entrance of the Heineken Museum When you plan to visit the museum with a group bigger then 20 people you have to send an email for availability and special discounts to sales.experience@heineken.com. From experience we recommend you to pre-order your e-tickets via this link to ensure your experience in the brewery. In addition you safe € 2. Our advice is to choice this option, so you can skip the long queue and don’t waste your valuable time in Amsterdam. An alternative option is to buy your ticket in advance at hotel reception. Note: children under 18 are admitted only when they are accompanied by an adult, and won’t get any alcoholic beverages. Lastly, you don’t need to bring a printed ticket, when you show your e-ticket on your smartphone or tablet.

Adults€ 18 (1,5 hour tour and 2 beers or soft drinks included)
Child 12-17€ 12,5 (1,5 hour tour and only soft drinks included)
Child 0-11€ 0 (1,5 hour tour and soft drinks excluded)
VIP tour€ 49 (2,5 hour tour, 5 premium beers and some snacks included)
Heineken experience ticket queue
You don't want your to spend your precious time in Amsterdam in queue! Purchase a skip the line ticket online!

Heineken Experience FAQ

Can I visit the Heineken Experience in a wheelchair?

The majority if the Heineken Experience is wheelchair accessible. There is however one part which isn’t but you can skip this part by using the elevator. You can request a wheelchair free of charge via info<at>heinekenexperience.com.


Is there a queue for the Heineken Experience?

Yes, usually there is. Especially in high season the queue can be quite long that’s why we advice purchase your “skip the line tickets” online.


Is the Heineken Experience a still being used as brewery?

No, there is a mini brewery to give visitors an insight on how Heineken beer is being brewed, but the it’s no a production location anymore. The location of the Heineken Experience in the city centre is not practical for todays demand.


How much time do I need for the Heineken Experience?

For the Heineken Expercience itself you’ll need about 90 minutes. Afterwards you can spend some time on the roof terrace while enjoying a cold Heineken. It’s up to you how much time you need there ;-).


Is the Heineken Experience suitable for children ?

Yes, children under 18 can be brought under adult supervision.


Does the Heineken Experience offer discounts for groups?

Yes, but only for groups with over 20 persons that made a reservation 48-hours upfront. Group discounts can be requested via sales.experience<at>heineken.com. Our partner Tiqets also offers €2,- discount on the regular price for skip the line e-tickets.

Address, contact information and route to the brewery

The Heineken Experience is located at Stadhouderskade 76. The easiest way to get to the museum is by using the public transport. You can find the exact information below this paragraph.

Heineken Experience
Stadhouderskade 76
1072 AE Amsterdam
+31 (0)20 523 9222

Heineken Experience Amsterdam

Public transport

You can get to the museum from many places. One of the eastiest ways is to go via from Amsterdam Central station or the Leidseplein. It is even possible to stop directly with a Canal Boat in front op the building. If you go for this option, make sure your Canal Cruise will drop by the right location. The following trams will take you to the museum:

From Amsterdam Central Station:

      • Tram 16, heading to VU Medisch Centrum
      • Tram 24, heading to VU Medisch Centrum

From Amsterdam Leidseplein:
Tram 7 or 10, heading to Weesperzijde or Azartplein, stop Weesperplein

With the widget below you can find accurate advice for the real-time travel times based on your current location. This application will help you when you are not sure which bus or tram you can take from your location.

Plan my journey

Reviews of the Heineken Experience

We are always interested to find out about our visitors experiences. Please Let us know what you thought of the van the Heineken Experience and help fellow travelers!


Take a look at one of the following museums below or go back to the general Amsterdam museums page.


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Amsterdam Dungeon

Amsterdam Dungeon

Check out live shows on the history of Amsterdam

Front entrance Madame Tussauds Amsterdam

Madame Tussauds

Take a selfie with the Dutch Royal family!